Milia d'Or 1998 2/10/1998
Website Kunst- und Ausstellungshalle der Bundesrepublik Deutschland nominated and awarded in the category "Online Art & Culture". Cannes, Feb. 10, 1998, MILIA, France
1998 Web d'Or 1/1998
Website Kunst- und Ausstellungshalle der Bundesrepublik Deutschland nominated in category "Culture". MIM 98 - Digital Technology Exhibition Montreal '98
I am an award-winning professional in online (Milia d'Or; Web d'Or; Europrix; Best of global site deign – mediamatic; Corporate Design Preis / Gold, EuropeanGraphicDesign), marketing mechanics and design. Worked as Creative Director for the Kunst- und Ausstellungshalle der Bundesrepublik Deutschland (the biggest european location for art and exhibitions), together with the Research Studios of Neville Brody (I learned a lot). End of the nineties accepted a contract for Lava, Hamburg, and iXL, one of the biggest internet design networks worldwide as Creative Director, Europe. After some other engagements, for public relations agencies, consulting agencies and other branches, today exclusively work for a worldwide operating biotech company as Creative Director.
With all collected experience in (international) marketing, design, and corporate branding, for Wrangler, Sarah Lee, Galeria Kaufhof, Toyota, and others, I am also engaged in projects for a kindergarden, and in research in social media. In those fields I managed projects from concept to completion, trying to expand my knowledge in marketing mechanics, (website) design and development.
Basic Knowledge about marketing and its mechanics is required to complete a design task. It is not a question of beauty. Design is not art.
The complete planning of channels and functions has to be ready before tactical activities start. Social media, online communities are the actual factors we have a lot to learn about. A bad product will never be brought to success by good marketing.
If function has to be cleared, a measurable result is expected. To bring clients to a website. To let them read an offer. To convince them to change behavior. It is a part. It is never the whole story.
Technical production is important, but it is a part. The understanding of the complete mechanical chain, in which the advertising product's lifecycle is to be organized is much longer: Are there accompanying factors, what happens in best case, what happens in worst case, can I trace success, when is everything delivered. Design is a process in a process.
Experienced in marketing mechanics and marketing communication. Wiki says: Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It is an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Marketing is used to identify the customer, to keep the customer, and to satisfy the customer.
Branding is sometimes accompanied by logo design. Yes, there is a connection, but logo design is one of the most functionally limited illustration disciplines.
Webdesign is of much higher complexity from functional point of view, technically it is sometimes easier than print design. Very common misunderstanding and confusion is about the differentiation between information architecture, webdesign, html coding and programming, database programming and online marketing. I do not know one single person who is able to do this all.
Design and Text should try to be a weightless compound. Both need strong attention, and the conjunction of both does too.
The complete production chain includes professionals like media artists, programmers, html coders, preprint artists, photographers, usability experts. The management of those ressources and the precise weaving in the process is key part of the creative design process.
phone (+49) 0172 7083525 | | SIEGWEG 24, 53129 BONN, GERMANY
Lintas in India 2010/03/20
Found at TheStar online: LOWE & Partners chairman Tony Wright, explaining importance of a brand name. He tried to get a seat on a plane in India. There was none. "I said to the guy - and this was the only time in my life I did this - 'There must be a seat! I am the chairman of Lowe!' The guy just looked at me. Still no seat. Then: 'I'm chairman of Lintas'. And there's one seat! See the story
Agencies try solutions out of the box 2010/03/19
Some agencies try to offer and to sell solutions out of the box: Choose from 4 templates - branding, style, logo, text, pictures will be prepared and fixed via phone interview. It's like fast food fort he eyes. But sells. More - website is available in english, too.
Articles we like
New book: Hamburg blutrot 16/07/2010
The fourth of four books just appeared: 16 authors, 37 killed, 1 city: Ulrich Wickert, anchorman of the german TV station ARD, is one of the authors (only available in german). Cover: One out of four blood red books. It's a brand.
Cover by Chris S, Editorial Design: Chris S.
Handwriting - it's more than words 2009/11/29
Have you ever wondered how important words are? And why Arial is not the solution to all typographic problems in the world? Following Erik Spiekermann and doing presentations by authentic handwriting now. Kep you informed about results. ...
By Chris S
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